Don’t hesitate to ask questions of the jeweler. Demand professionalism, honesty, and ethical business practices.

Q:  Are you a member in the American Gem Society?

A:  Yes, we’ve been members since [ date ].  We are among a select group of jewelers nationwide that have met the strict standards for American Gem Society membership.  Our dedication to ethical business standards is your assurance that you are shopping with a jeweler you can trust..

Q: Do you have any professional credentials from the American Gem Society?

A: Yes, my title [either Registered Jeweler, Certified Gemologist, or Certified Gemologist Appraiser] was earned by having both gemological education and industry experience. Our store has [#] titleholders on staff.  And, my AGS title must be renewed annually through continuing education, proven ethics, and a recertification exam. This means you can be confident in our up-to-date knowledge and professionalism.

Q:  Do you know how to determine the grade of a diamond?

A:  Yes, in order to achieve my title, I had to pass a diamond grading class to prove I understand and can explain the value factors to our customers. It’s not enough to just read a report to you. It’s important that I can interpret the report and advise you on the value of the diamond – as well as verify the diamond to the report.

Q:  Do you guarantee the quality of your diamonds?

A:  Yes, with every diamond, you receive a Statement of Replacement Cost documenting our grading of the diamond and its value – whether it has an independent lab report or not. In fact, only AGS stores can offer a true guarantee backed by the integrity of the AGS Laboratories.  This is called a Diamond Quality™ Certificate.

Q:  How do you know if it’s a “real” sapphire?

A:  We have an Accredited Gem Lab supervised by our Certified Gemologist. The gemological equipment in our lab and the expertise of our credentialed gemologist, is your assurance of our knowledge in gemstones – knowledge that you need to make your purchase with confidence.

Only American Gem Society members are held accountable by a Grievance and Review Process within the Society guidelines. Any consumer or jeweler can file a complaint with the CEO of the AGS.  (www.AmericanGemSociety.org) You deserve the correct answers – delivered with integrity. Questions?   Have a great weekend…Dii