Now that Halloween is over we can look forward to seeing Christmas ideas everywhere – not that we haven’t already. And, for many jewelers, they’re wondering just how the holiday shopping will turn out.  Anyway, the advertising has begun and one of the ads here locally is a promotion to buy jewelry.  

This is different – aren’t jewelers supposed to specialize in selling jewelry?  In the midst of all our economic woes, don’t we still want something new to make us feel better – to make someone else feel better?  Aren’t there still birthdays, anniversaries, and other gift-giving holidays?

The idea of selling something to get something else is one way to soften the cost of something new. So, I’m all over that. After all, there could be some bad memories attached to those pieces.  But, what about the good memories?  How do you part with those?   …Dii