December 20, 2010
Buying Tips: Platinum Rules
The FTC has issued two new publications to help consumers and businesses understand and comply with the changes to the Jewelry Guides. “Going Platinum: What to Look for When Buying Platinum Jewelry,” is intended to help inform consumers before they go shopping. Just in time for holiday shopping… Dii
December 13, 2010
Buying Tips: Performance in Red, Green & Blue
It’s the center of the universe for the AGS Bling Blog – those red, blue, and green colors in the circles above tell us how the diamond is handling light. Lots of red and a bit of green means lots of brightness. The arrow pattern of the blue color shows superior symmetry. Too much blue and you have a dull, lifeless diamond.
Can you match the light and dark areas of the diamond on the left with one of the color images above? If you have a minute, stop by your local AGS jeweler and have them show you how “engaging” their diamonds are! Don’t just settle for color grades, clarity grades, and carat weight. Ask about the cut quality of a diamond and insist that your diamond is a high performer!
Light Performance – it’s what the diamond DOES!!
…Dii
December 7, 2010
Identical Twins
Steinmetz Yin Yang
One is 35.61 carats (Yin); the other is 35.77 carats (Yang). Both are reported to be colorless and flawless. Identical? Check them out – they’re on display at the Guggenheim Museum in New York, part of Bloomberg Link’s Hedge Fund. Diamond industry experts say that the pair could fetch $18-25 million when offered for sale.
You might not be able to see something this rare in your local jewelry store, but wouldn’t you like a matched pair of diamonds (smaller) for your ears? What would be most important to you? Quality or Size? …Dii
December 6, 2010
Buying Tips: Beauty & the Beast
According to the story, Miss Beauty fell for Mr. (ugly) Beast after learning to understand him. Mr. Personality! Of course, he then turns into a gorgeous hunk of a prince!
When it comes to diamonds, the jewelry industry has created somewhat of a Beast with diamond “certificates”. Since most are not a guarantee or certification of quality, they are a misunderstood Beast. You may think having a “cert” will assure you of quality. At best, they might be exactly the color, clarity, and carat weight as on the “cert”.
However, each diamond has a personality – and it’s best you take a look at several to determine which personality appeals to you. Each diamond is unique… you have to get to know it to love it. …Dii
